ADM 2320 Lecture Notes - Lecture 3: Baby Boomers, Industrial Revolution, Price Discrimination
3 May 2018
School
Department
Course
Professor
Chapter 3
The Marketing System
Environmental Scan
• Marketing decision making
External Environment
• Macro influences affect all firms
1. Demography
▪ Statistical study of human population and its distribution
▪ Tracking customer tastes and preferences by age group
▪ Baby boomers
▪ Marketing challenges posed by new market segments
▪ Demographic changes:
▪ World wide population explosion
▪ Changing Canadian family
▪ Canadian birthrate slowdown
▪ Rise in non-family households
▪ Agin of population
▪ Ethics makeup of Canada
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