ADM 2320 Lecture Notes - Lecture 14: Internet2, Motivation, Teleconference
28 Jun 2018
School
Department
Course
Professor
Free media attention
•
Importance of PR has grown as cost of other operating expenses
•
Publicity
Elements of a PR toolkit
used for public relations
•
Digital Media:
Can be targeted at either the end user consumers or channel members
•
Can be used in either push or pull strategies
•
Sales Promotion:
Cooperative advertising
•
They want to talk intelligently about to product and services to the consumer
○
Salesforce Training -
•
Cash
▪
Trade
▪
Discount and Trade allowances:
•
Types of trade (b2b) sales promotions:
15 - Public Relations (PR)
Thursday, 30 November, 2017
11:41 AM
Marketing Page 1
Document Summary
Importance of pr has grown as cost of other operating expenses. Can be targeted at either the end user consumers or channel members. Can be used in either push or pull strategies. They want to talk intelligently about to product and services to the consumer. Potential loss from switches from more profitable items. Can customize the message for a specific buyer. Step 1: generate and qualify leads generate a list of potential customers and assess their potential. Occurs prior to the meeting the customer for the first time and extends the qualification of leads procedure in step 1. Establish where the customer is in her buying process. Objections related to: i. ii. iii. iv. v. Handling an objection i. ii. iii. iv. v. vi. Are you ready to order the product if we show you . If you don"t buy now, we can"t guarantee it later.
