ADM 2320 Lecture Notes - Lecture 1: Marketing Buzz, Viral Marketing, Stereotype
14 Dec 2018
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Document Summary
What is marketing-is the organizational function and set of processes that subject to constraints, attempts to establish mutually satisfying product exchange relationships between any two interested parties. The 4 ps the marketing mix (covers chapters 8-16 basis of final exam) Dialogue, buzz marketing, viral marketing, placements, pr, co-promotion: place. Needs: difference between a customers actual and some ideal or desire. Wants: desire to satisfy needs in ways that are influenced by culture ad society. Marketing shaped by internal and external forces: companies have control of internal factors within company but not outside, cdstep (aka : pest or stepc) chapter 3-the environment of marketing, culture, demographic, social, technology, economics, political/ legal. Info should be distributed through out company: creating strong relationships as marketer with barriers that stop the consumer from leaving, social media used to create relationships with the customers. Can be viewed as being: deceptive (example designer burgers, objectifying(example hooters, stereotyping(ex. barbie and ken)
