ADM 3313 Lecture Notes - Lecture 1: Guy Kawasaki, Shopify
1 Aug 2018
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> usually not shared enough out of fear: idea will be stolen. (are infrequently stolen; but could be stolen at any time. : someone will judge me. (good, this is helpful!: give up the lottery dream. - (check the numbers!) > don"t determine success executing on the idea does. Idea generation principles: good business ideas generate enough revenue. > they have a value proposition for a critical mass of addressable customers. Value proposition = there is enough pain for someone to pay for a solution; and, Critical mass = big enough market to matter. Addressable = i can reach them with my revenues greater than expenses: ideas evolve over time or start as mistakes. > ideas evolve over time (eg. facebook, blackberry) > start as mistakes (eg. 3m sticky notes. : ideas can come from anywhere, most often we see good business ideas starting with one (or more) of the following:
