ADM 3313 Lecture Notes - Lecture 9: Sales Process Engineering

• School: University of Ottawa
• Department: Administration
• Course: ADM 3313
• Professor: Barbara Orser

Document Summary

> you must have commitment to your marketing program; you must think of it as an investment. > you must see marketing as an assortment of weapons leading to a sale. > marketing is not sales, selling is a distinct function. > track leads, measure effectiveness, know the impact. > you don"t have as much money as you need: figure it out! It doesn"t feel like selling if you truly believe in your value proposition. Start up are not just smaller versions of big companies. While this isn"t a sales class, you should be aware and consider the following: let the customers decide. > are there possible unintended customers or uses: know what a sale looks like and act accordingly. > for your product, for your customer, for your customer"s customer. Anticipate and visualize a sale in your industry for your product/ service.