ADM 3322 Lecture 7: Chapter 5 - Distributing Services through Physical and Electronic Channel
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24 Feb 2016
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Lecture 7: chapter 5 - distributing services through. The 7 ps of service marketing. We divide services into core or supplementary. 5. 1 distribution in a services context (what) Delivering service to customers involves decisions about: How people prefer personal, impersonal or self services. We have to make services available when customers need them. Ina a service context, we often move nothing. Experiences, performances, and solutions are not being physically shipped and stored. More and more informational transactions are conducted through electronic and not physical channels. Applying the flow model of distribution to services. The three interrelated elements of distribution are: To get customer interested in buying the service. To sell the right to use a service (e. g. , sell a reservation or a ticket) To develop a network of local sites physical facilities for delivery. Electronic channels (e. g. internet banking, distance learning, broadcast news, and entertainment) Flow of goods being accompanied by the flow of info, promo, negotiation of ownership.