ADM 3322 Lecture 2: Chapter 1 Introduction to Services Marketing
24 Feb 2016
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Tuesday, september 15, 2015. Other sectors of business will stimulate the services sector. Services dominate most economies and are growing rapidly: Services account for more than 60% of gdp worldwide. Almost all economies have a substantial service sector. Most new employmentis provided by services. Strongest growth area for marketing. Understanding services offers you a personal competitive advantage. Contribution of services industries to global gdp. Lecture 2 - chapter 1 introduction to services marketing. In developed countries services dominate the landscape. Other sectors of business will stimulate the. Estimated size of service sector in selected countries. 1. 2 powerful forces are transforming service markets. Forces transforming the service economy. You need to know your environment. You need to watch and observe you environment. You are one player in a large environment of players. Involves us and other players. In our micro analysis we analyze ourselves, our company. We have to analyse our customer.
