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Lecture 1

CMN 1148 Lecture Notes - Lecture 1: Jargon, Family Values

Course Code
CMN 1148
Sherry Ferguson

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Lecture 1- Jan 11 2016
Communication Models
-> Communication: The process of simultaneously giving and receiving information
-communication can be intentional or unintentional
-has a relational and content, dimension
-communication benefits from shared fields of experience
-communication is irreversible and unrepeatable
-communication is a dynamic, ongoing process
-sending and receiving occurs simultaneously, with both verbal and non verbal
Communication models
-provide a common vocal or jargon that allows us to talk about a topic
-explain processes(how and why we communicate)
-visually depict relationships in the different parts of the communication act
-pinpoint reasons for communication breakdowns
Contributions of early and later models:
-Speaker -> Speech -> Audience
-Very linear model with a sender transferring a message containing information to a
receiver(4th century BCE)
-One way and linear
-Three kinds of appeals:
-> ethos: appeals based on source credibility of speaker
-perceived safety or trustworthiness (ex: way to instills is through showing family
values, or politicians will say they share the same religious values as you, etc.)
-perceived expertise (ex: politicians always tell you their background)
-perceived sociability (ex: why politicians hold babies, meet workers at factories, etc.)
-perceived composure (ex: we don't like people who are perfect since were not
perfect, but like people who are good)
-perceived dynamism (ex: politicians try to promote change to seem more progressive)
->logos: appeals based on logic
-speakers use of evidence (ex: stats)
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