CMN 2173 Lecture Notes - Lecture 7: Canada Goose, Binary Opposition, Health Literacy
2 Apr 2017
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Expose something that doesn"t make sense according to market logic (e. g. canada goose = /expensive and animal cruelty but why do so many students have it?) 30-40 seconds - can be formal or performance. Proposal must give story - don"t solve problem, just get her interested in project. Provide prof with written script e. g. - link to youtube. How do they generate consumers for an unneeded product - focus on marketing. Arguments on controversial ads - various controversies in content and message. Video: atheist/humanist ad: controversial atheist ads make their way to calgary . Problematic in terms of who occupies spaces in public advertising, exposes biases when. Idea of non-belief is not acceptable in public people think they are better based solely on their belief system. Branding based on social issues - unrelated to products. E. g. breastfeeding - n. a. feeding from resources of africa or interpreted as interracial.
