PSY 3121 Lecture Notes - Lecture 8: Body Language, Rape Culture, Gender Role
9 Apr 2018
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Document Summary
Images of women in media and other social contexts. Average american is exposed to 3000 ads per day, yet everyone feel personally exempt from the in uence of advertising. Advertising is the foundation of the mass media. Sells not only products, but also images, values, concepts of love and sexuality, of romance, of success, and of normalcy. It tells us who we are and who we should be. Advertising tells women that what"s most important is how we look. Surrounds us by the ideal image of female beauty, so we all learn how important it is for women to be beautiful. This ideal woman is impossible to attain, and in recent years has become far more impossible through the use of computer retouching. Computers can also create women who don"t exist to get the perfect woman (ex. Combined features from multiple women to get the ideal face)
