SOC 1101 Lecture Notes - Lecture 17: Community Media, Mass Media, Mass Society

• School: University of Ottawa
• Department: Sociology
• Course: SOC 1101
• Professor: Willow Scobie

Document Summary

Newspapers, magazines, movies, cds, dvds, television, and the internet. The transfer of information from one person to another. Much of our knowledge of the world is media-driven. Influential in framing what we see, think, and experience and how we relate to others. Influence goes both ways- society also plays an important role in shaping the content of mass media communication. Sets the parameters around what is necessary. Technology-based communication structure (or institution) involving the centralized production and technologically- mediated distribution of information and entertainment. The institutionalized process for producing and distributing centrally created messages by way of mediating technologies. Privately owned, concerned primarily with making money or profit (usually through advertising, by providing safe and formulaic content) Mandate is to provide quality products government or tax-payer- owned, emphasis on high brow material. Transformation from mass audiences, mass messages, mass society networked society. Used to be thought od as a one-way process of communication.