SOC 1101 Lecture Notes - Lecture 20: Participatory Culture, Network Society, Mass Society

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Transformation from mass audiences, mass messages, mass society to network society. From one-to-many (ex. tv, radio, newspaper) to many-to-many (facebook, youtube, ect) Electronic networks of networks that link people and information through computers and other digital devices. Use of internet to publish (mediated) social interactions among networked members of a community. Use applications that allow for exchange of user-generated information. Young people 8-18 years of age spend more than 50 hours each week with digital media. Social media has overtaken pornography as the number one activity on the web. Facebook - 100 million users in 9 months. What comes up when you google your name. Youtube is the second largest search engine in the world. Developing a sense of af nity - can connect with people with similar interests. Compared to watching tv - more interactive. Pro democracy movement in egypt and tunisia. Facilitated by social media in addition to traditional methods.

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