SOC 2151 Lecture 9: (9) …izations, …izations, …izations! Wide-spread Principles

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Globalization is the spread and ultimate universalization of sets of modern values, practices, and institutions. One institution that is central to this is universities where we learn and transmit culture and values. Sociocultural processes: domination (widespread) of principles of fast-food restaurant that have been transmitted to other nonfast-food industries. Large-scale changes that are discernable in economy and culture: inexorable process: unavoidable and hard to counter, weber"s instrumental rationality: the most efficient means to an end. Other businesses (e. g. office supplies, toys, fitness, cosmetics, media, porn, and so son). Buyer-driven commodity chain and outsourcing (especially in captive gvc governance): everything becomes mcdonaldized because mcdonalds is a lead firm. Efficiency: there is a pre-designed process that all employees must go about in order to produce the foods that are to be made; follow procedures on how to operate machinery. Calculability: cost control, portion regulation: recent trends: increasing portions, but still control, context sensitive portions.

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