CCT109H5 Lecture Notes - Lecture 5: Participatory Media, Collective Intelligence, Participatory Culture

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT109H5
• Professor: Jeremy Packer

Document Summary

This week we will look closely at how new media reorient personal relations and social networks. But for this generation, all media is participatory. Cb gives us back the ability to create an individually oriented culturecb does not cost anything to operate once you have purchased the set. On cb there is no big brotherthere is only good buddy (so far). Schlossberger and brockman, the all new fact packed 1977/78 cb guide. Question of decoding and ideology in a fixed unidirectional system. A huge investment does not automatically produce success. (risky) There is a lot of physical technology that is necessary. You need extensive technical skills to use the technology (in new and creative ways). Old media has tried to control distribution channels. They (old media) can maximize profit by controlling distribution. Notes for barriers to participation in old media. Old media does whatever they can to control this.