CCT109H5 Lecture Notes - Lecture 5: Participatory Media, Community Building, Adobe Premiere Pro

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT109H5
• Professor: Brett Caraway

Document Summary

Individually oriented: new economic relations, more free speech, more political participation, personal control, weaken authority of experts, weakens control of authorities, reduced surveillance. One way communication: mass audience, or active audience, question of decoding and ideology in a fixed. Controlled distribution: control the demographics of who watches what content, example: game of thrones is limited to hbo. In some ways, companies can flood distribution channels to the point where smaller companies can"t enter the channel: first weekend, you get 90% of box office. The percentage goes down overtime: nowadays, more individuals attempt to find pirated copies, larger production company networks distribute to parent company providers (more examples of controlled distribution, ex. Disney can release shows and movies exclusively on parent networks such as abc. New tools: production costs are reduced, dissemination is increased to near ubiquitous, diy skills and critique are built into platforms, adobe premiere pro, which is free for students in cct once they take sheridan classes, rip!