CCT109H5 Lecture Notes - Lecture 8: Long Tail, Digital Economy, Remix Culture

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT109H5
• Professor: Brett Caraway

Document Summary

Why hacking, playing, making: marcuse: play, leisure and recreation necessary for reproduction of work, creative industries and global knowledge economies, customization and individuality: transforming mass produced culture into something unique and personal. Hacking: not necessarily malicious, but tends to be seen as such (social norms, moral panics) Inextricably linked to new media culture: customization and interactivity inherent in the desire to understand and use technology: hacking and economic innovation: re-imaging technology to stimulate new markets and applications for tech. Long tail: increasing individualization of audiences/users through consumer surveillance (a larger economic background to encourage individualization and personalization) User generated content: audiences (users) are primary content producers, facebooks, reddit, tumblr, wikipedia, video game mods, ets, social production and decentralized networked collaboration (recall: bankler"s wealth of. Networks; castells" rise of the networked society: narrow audience (i. e. peer-to-peer, horizontal approach); restricted capacity to censor/control information production (i. e. transcends propaganda model)