CCT109H5 Lecture Notes - Lecture 3: Communication Theory, Readwrite, Movable Type

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT109H5
• Professor: Brett Caraway

Document Summary

Remember to do all readings (textbook & non-textbook) Test #1 on october 1st, 2015 @ 10:00-11:00. 50 mins: lecture, textbook & readings for clasees 1,2 & 3. Ideology: a coherent set of social values, beliefs, and meanings; the values, beliefs and meanings of the dominant class (a division) Mnemonic devices (rhyming, alliteraion, etc. to memorize) ex. Homeostaic (biological sciences your body is self-regulaing) * The way we communicate determines us as humans. A coded system of visible marks whereby a writer could determine the exact words that the reader would generate from the text. Pictographic a wriing system that relies on visual representaions (ex. hieroglyphics) Literacy ability to read and write (some people may know how to read but don"t know how to write) Hieroglyph same as pictograph (ex. cat) Phoneic alphabet sounds/ saying the actual word (ex. c-a-t) Wriing gives the false appearance of wisdom. Words are no complete representaions of knowledge (just because i say monkey doesn"t mean.