CCT204H5 Lecture Notes - Lecture 2: The Act Of Creation, Dialectic, Ernst Mach
14 May 2018
School
Department
Course
Professor
CCT204H5F - DESIGN THINKING I (SUMMER 2018)
University of Toronto Mississauga | Sheridan College
Professor Ann Donor
LECTURE NOTES
Notes by Jonathan Ho
Week 1 Lecture 2: Communication and Theory (May 9, 2018)
Bisociation
●Creating involves relating two normally independent frames of reference
●Bisociation - two mutually incompatible contexts, or bisociation of matrices
Bisociation can also be a method in choosing a creative or art direction
●Creative Direction
○Transcends to a creative level; does not have to be the physical aspects but the idea
of the objects/material/task
○Things, method, services etc.
●Art Direction
○Deals with art visually
○Form, texture, design
○Connects to aesthetics
■Visual (General understanding of aesthetics)
■Humanistic
(enhances body, mind, soul)
●ie. Yoga, music, physical exercises
(Think of adjectives to think of the art direction that is appropriate to the message)
Example
Creative Direction
●The idea of the wheel and the shovel helping to complete a task
Think about the method and service of the creative direction
Art Direction
●Design of the overall contraption
●The letter Y design in the wheel
(helps to serve the purpose of the visual decoration but can also serve a
functional direction; re- enforces the wheel)
Example: Horror Movies
●Elements in the horror movie may help make the movie enhance its visual language
●ie. Gore may not be visually appealing but it can help to enhance the horror element of the
movie.
Be inspired by art movements and styles
Document Summary
Week 1 lecture 2: communication and theory (may 9, 2018) Creating involves relating two normally independent frames of reference. Bisociation - two mutually incompatible contexts, or bisociation of matrices. Bisociation can also be a method in choosing a creative or art direction. Transcends to a creative level; does not have to be the physical aspects but the idea of the objects/material/task. Ie. yoga, music, physical exercises (think of adjectives to think of the art direction that is appropriate to the message) The idea of the wheel and the shovel helping to complete a task. Think about the method and service of the creative direction. The letter y design in the wheel (helps to serve the purpose of the visual decoration but can also serve a functional direction; re- enforces the wheel) Elements in the horror movie may help make the movie enhance its visual language.
