CCT208H5 Lecture Notes - Lecture 2: Confounding, Dependent And Independent Variables

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT208H5
• Professor: Divya Maharajh

Document Summary

Cct208 lecture 2 research planning & design january 15, 2016. Direction of theorizing: deductive (top down) and inductive (bottom up) Deductive: theory -> hypothesis -> collection -> findings -> hypothesis -> revision. Don"t put method before inquiry do what interests you, bothers you etc. Topic -> sample -> question ->method -> approach. Text: anything that can be read/interpreted visually. Phenomenon: marketing, confession video, diy posts etc. Shared experience: same occupation, event attendance etc. (or combo of both) Compare/contrast: what do topics have in common. 1 primary question (2ndry ok), avoid leading questions. Dependent variable: effect" variable, influenced by independent, written as y. 1: conditional (c): change in relation bw x & y, confounding (s/s): relation bw x & y. Independent variable: cause" variable, influences other variations, written as x.