CCT208H5 Lecture Notes - Lecture 3: Likert Scale, Face Validity, Theoretical Definition
24 Apr 2016
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Make measures to make sense of the social world. Ideas to precise numerical data could be pictures/sounds/words/numbers. Helps you make sense of what you"re looking at. At the end, equals conceptual definition from which you move onto operationalization. Turn the conceptual definition into a set of operations. Most closely related with quantitative research, also work with qualitative. Pilot test= small version of what the test is going to look like. Face validity= on the face of it does this look like what i want to be measuring, do people believe that the method and the measurement fit. Content validity= does it cover all aspects of the concept. It has to be consistent before it can be valid. If a project is internally valid that means it is consistent with itself. If a project is externally valid it proves or disproves outside research. Nominal (difference amongst categories) aka (christian/muslim/hindu) *easiest one to do*
