CCT210H5 Lecture Notes - Lecture 2: Drug Overdose, Nuclear Family, Heterosexuality
16 Sep 2017
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Connotation: expand the application of signs creatively. Shared set of cultural beliefs and ideologies behind things; how we see things. Differences between the three orders of signification are not clear-cut, but for descriptive and analytic purposes some theorists distinguish them along the following lines. the first order of. And relatively self-contained. the signification second order of signification . Concepts underpinning a particular worldview - such as masculinity, femininity, freedom, englishness and so on. Connotative (ex. when you look at pasta and tomatoes, you would think of italian culture) Is when you bring in your knowledge of the world. Marketing scheme: if you are out there and a man"s man, using axe can possible help. Why are you buying a product? is it because it smells good? improve your social and other life. (this is what a real man does) This is playing into the myths of heterosexuality (man picking up a women)
