CCT210H5 Lecture 8: Lecture 8

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Power of movies: film at the level of signifier is chain of images only. We read films at the level of the signified. How those chain of images affect us, mean to us: dvds, vhs, home theatre, the rise of blockbusters: people not going out to movies because movies became available at dvds, vhs. However, the attendance of going to a movie theatre to watch a movie has not dropped. Because watching it in a theatre is a spectacle. Because of pervasiveness of movies, people tend to and watch movies in theatres: syntagmatic: the structure of the film. Each sign complements each other to build this structure: paradigmatic: the choices made in the film by the director (ex. Is the movie violent, why did the director use a gun in a certain scene instead of a knife, what was not put into the film and why).

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