CCT210H5 Lecture Notes - Lecture 3: Conceptual Metaphor, Digital Image, Semiotics
23 Oct 2018
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Lecture 3: metaphors; multimodal & digital semiotics (09-26-18) 1950s tv shows where father handles/manages family and family issues metaphor for patriarchal society at the time. I can sink my teeth into that idea: food as metaphor for words. Social semiotics: o(cid:272)ial se(cid:373)ioti(cid:272)s argues that: (cid:862)truth is (cid:272)o(cid:374)stru(cid:272)t of semiosis, and as such the truth of a particular so(cid:272)ial group, arisi(cid:374)g fro(cid:373) the (cid:448)alues a(cid:374)d (cid:271)eliefs of that group(cid:863) (cid:894)cha(cid:374)dler(cid:895) In our day to day actions, we regularly act on the basis that some representations of reality are more reliable than others we do so i(cid:374) part (cid:449)ith refere(cid:374)(cid:272)e to (cid:272)ues k(cid:374)o(cid:449)(cid:374) (cid:449)as (cid:862)modality markers (chandler) Chandler multimodality: multimodality = mixing in different modes (text, audio, visual, etc) in combination with media to an object with meaning. Multimodal digital semiotics: semiotically, when considering a multimodal digital image as opposed to a still image, there are. Can/will look at still image longer, so remember more details use less semiotics to analyze: 2.
