CCT316H5 Lecture Notes - Lecture 4: Visual Rhetoric, Keep America Beautiful, Wheat Thins
15 Feb 2017
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Twitchell: the pull of absolut"s advertising is curious because the product itself is so bland. Vodka is aquavit, and aquavit is the most unsophisticated of alcohols. You don"t savour aquavit; there are no vodka connoisseurs, no vodka sampling parties. For clearly what we are drinking is the container, not the mashed wheat and potatoes. As i"ve said, the same goes for many products: the more bland and individualistic the product, the better the advertising must be able to sell it. And often, as w/ cigarettes, beer, and other products this is where you find the cutting-edge ads. Twitchell, 181-182: certainly the best absolut association has been with pop art. Mr. roux got more value back than ,000 he paid warhol for the famous. Black" absolut bottle w/ the yellow halo now behind the bottle"s shoulders. This is the ultimate synergy: bot sides increasing their value . Warhol helped w/ the separation between church and state.
