CCT316H5 Lecture Notes - The Rebel Sell, Joseph Heath, Culture Jamming
20 Aug 2013
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** ads that are forcing us and consumers to behave in a certain way: what is culture jamming, are ads their worst enemy, making ads for cynical consumers, anti-ads. Culture jamming a method/tactic used by people and organizations outside of the industry to show what ads are doing, they essentially are spoofing popular ads. Examples include re arranging logos or images to challenge the ideas of what companies are promoting as being. From the 60"s to the 80"s the formula of deciphering ads has pushed viewers to boredom, anger and even cynicism: companies need to stay fresh and relative in order to convince consumers to make purchases . * according to prof: joseph heath no! ads already incorporate our criticisms they channel our negative opinions of ads back into supporting the ad itself. Anti ads * will be on the midterm: they are produced as a means to target consumers and produce ads that make/force them to stand out.
