CCT322H5 Lecture Notes - Lecture 12: Google Search, E-Commerce
7 Apr 2017
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Document Summary
Rise of e-commerce, place can be virtually anywhere. How you make a decision is based on proximity. Something interesting we learned from this course (asked the class, these were some responses: using gps the google commercial google search: reunion (pakistan/india lost friendship) Google showed the audience this is what we can do instead of this is what we offer . Karia, prof asked her about what she"s bought was physical (cash) or digital. Most things we have have now are digital, our money, passes, keys, ect: reflected glory (term he made up) Cool by association, like your opinion (on fb, or status after sharing something) Oh cool, my friend did (almost the same thing: asymmetrical marketing/ guerrilla marketing. Fifa beer sponsor, bavaria and budweiser soccer game (video + article) Less people less money, but it can take down a lot of people. Associations with unknow groups, can wreck reputation of the brand.
