CCT334H5 Lecture Notes - Lecture 3: Toru Iwatani, Frivolous Litigation, Jungle Hunt
27 Apr 2019
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Document Summary
Into the zeitgeist: 1982: time magazine released a cover with pac-man on it, articles is about politics; pac-man is now being used as a metaphor. In summary: pac-man was the game to put videogames firmly into the zeitgeist, games mean more than the platform, after the nes, kids went to their friends" to play nintendo not simply. Intellectual property (ip: refers to the creations of the mind, seeing the money involved, game makers and ip holders began to work together to make games based on movies, e. g. If you want to make a star wars game, you must license the ip from. Disney: licensing usually means the game makers pay for the rights to use the ip, generally what gets sold now is the interactive rights , license pros: Instant credibility, seal of approval: name recognition, assets are provided by the license holder, existing audience.
