CCT356H5 Lecture Notes - Lecture 1: Online Advertising
Document Summary
Advertising vs. marketing: advertising paid (or donated) persuasive message, identified sponsor, a defined ask , ex. Super bowl paid for ad spaces: marketing planned effort to build brand, create communities, linking up company with potential target markets, positive press coverage gained by oreo with well-timed super bowl blackout tweets. Online ads have their own design characteristics (assignment: range of non-negotiable criteria, often imposed on other sites (ex. Facebook: sites also have rules facebook ads must have taglines, consistency across media and sites pop-ups, banners, etc.