CCT356H5 Lecture Notes - Lecture 6: Reputation Management, Indiegogo, Online Advertising

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT356H5
• Professor: Jeff Hayden

Document Summary

Assignment two due march 7 (online ad design) Assignment three - content applicable for final project today. Four p"s & distribution (product, promotion, place, and price) Focus on target market to achieve objectives. To be successful an emarketing strategy should: Not be separate from a marketing strategy. Customers are doing it - we need to keep up! Sites allow product/service comparison and customer reviews. Allows us to learn about our customers, competition, and the market. Market research should produce information that leads to actions. We need to keep up with what is being said about us. Gathering, recording & analyzing data & info about: Based on primary or secondary data and info. Process followed to ensure accurate and valuable data. When data you need doesn"t exist, you need to conduct research. Gather data on particular product or hypothesis. Must be collected from consumers or businesses. Surveys, focus groups, research panels and communities (g power); product testing,