MGD421H5 Lecture Notes - Lecture 1: Oslo Manual, Usability, Airbnb
11 May 2020
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Document Summary
Impress your panel: not interested in 1-2 person businesses, not interested in lifestyle businesses, drucker"s source of innovation, within a company, unexpected occurrences. Industry and market changes: outside a company, demographic changes, changes in perception, new knowledge, where does innovation fit here, the oslo manual defines 4 types of innovation, product innovation, a good service that is new or significantly improved. This includes significant improvements in technical specs, components and materials, software in the product, user friendliness or other functional characteristics: ex. Introduction of smart phone was game changing: ex. uber, airbnb, process innovation, a new or significantly improved production or delivery method. Kijiji, solving the problem ebay had with people not following through with online transactions: organisational innovation, a new organisational method in business practices, workplace organisation or external relations, ex. lean startup model of product development, opportunities, technical trends.
