MGD428H5 Lecture Notes - Lecture 2: Teletoon, Systems Development Life Cycle, Swot Analysis
22 May 2019
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Document Summary
A temporary endeavour: with specific start and completion dates, with unique goals and objectives, to bring value or beneficial change. Requires the adoption of a specific management philosophy. Provides people with tools that improve: how they plan, implement, manage activities to accomplish objectives. Is a results-oriented management style: places importance on building collaborative relationship. Corus entertainment: sales and master control (broadcast centre, president, finance, programming, acquisitions, original prog, communications, traffic, marketing. How do you choose what project to start: review and define the mission, set long-range goals and objectives, analyze and formulate strategies to reach objectives. Not how it works at teletoon, what they actually do: Situation: audience is down, subscription is flat, advertising revenue is down, key programs are lost to competition, time to change the brand. Teletoon corporate brand: vision statement, corporate identity, brand, marketing events, outdoor advertising, brand, teletoon. com, merchandising, etc. Context: development: president, vice-president of marketing, marketing department directors.
