ECO100Y5 Lecture Notes - Lecture 11: Monopolistic Competition, Marginal Revenue, Marginal Cost

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16 Apr 2016
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ECO100Y5 Full Course Notes
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Perfectly competitive market extreme on the right. Price takers: firms in competitive markets: must take the market price determined by supply/demand, can sell as much and as little as they want at that price. Must produce exact same product and at same price or no sales. Only one product produced by the one firm. Total revenue (tr) total cost (tc: firms want to maximize distance between tr and tc and produce that quantity. If marginal revenue is more than marginal cost, increase quantity to increase profit. If marginal revenue is less than marginal cost, decrease quantity to increase profit. Profit-maximizing condition: marginal revenue = marginal cost. Firms want to maximize their total profit, not their per-unit profit. Total revenue: = tr tc, = p x q atc x q, = q (p - atc, = q x (average per-unit profit)

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