ENG205H5 Lecture Notes - Lecture 6: Encomium, Enthymeme, Logical Form
Document Summary
Lecture 6: canons of rhetoric + enthymemes (09-25-18) Plato: focused on finding absolute truth without subjectivities, part of why he disliked rhetoric where persuasion can make anything the truth . Invention: characterized mostly by arguments and examples. Logical arguments, arguments from example, arguments from authority, fro character, from values, etc. Why: trying to impress, oversell, undersell, persuade, invoke pity, etc. Memory: characterized by means of preserving the content and form. In written and digital cultures, much is offloaded to physical/digital media. Delivery: means of propagating argument in its most effective form. In oral cultures and contexts, everything from voice to gesture to costume to setting; in written and digital contexts, presentation of font, colour, user experience . Aristotle 3 modes of persuasion: character of speaker ethos, related to ethics speaker must convey that they are of moral character during speech, e. g.
