GGR252H5 Lecture Notes - Lecture 2: Market Segmentation, Credit Risk, Distillery District
Document Summary
Definition: owned, usually individual, family: privately, one/two stores not part of a larger organization, no corporate structure. Function: varied: store type production mix, market focus level of specialization location. Geography: urban areas retail strips, integrated into neighborhoods, ethnic areas, suburban older retail areas (e. g. port credit), strip malls, ethnic areas. Market focus: related to store type & product mix, typically local consumers (degree of specialization) In decline but regeneration: small, relationship with geography proportion of overall sales. Challenges: competition, limited resources, business acumen. Regeneration ethnic stores/ethnic areas: local. Population: convenience stores, clothing, entertainment etc, ethnic ownership, language & culture associations, limitations population size, acculturation, entertainment. , leisure area: little italy, greektown, little korea etc, limited local ethnic population, wider geographic/consumer appeal. Regeneration - urban renewal: function of city industrial to post-industrial, redevelopment of industrial lands, residential, retail, entertainment, leisure, specialized retail areas distillery district.
