MGM101H5 Lecture 20: Lec 20 (11/30)
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MGM101H5 Full Course Notes
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Document Summary
Walmart, which has physical stores is also moving into ecommerce and moving into amazon"s territory so amazon is creating physical stores to compete (response to competition, taking market shares) Looking into customer buying behavior, many customers prefer physical stores and are not accustomed to online grocery shopping. Appealing to millennials who want the convenience of picking up groceries they ordered online, seniors who don"t want to use computers. Marketing strategies that aim to reach specific markets can be sexist, racist etc. in attempts to gain maximum profits. Demographic: appealing to certain groups of people such as age, gender or socioeconomic groups, identities people can observed usually from statistical data. Behavior: amazon may be targeting people who have more lazy or antisocial tendencies, people who have little time on their hands, people who are pursuing a healthy lifestyle and wish to pick their food. Psychographic: how a person thinks about themselves. Pricing: prices will be the same as they are online.
