MGM101H5 Lecture Notes - Lecture 7: Swot Analysis, Customer Satisfaction, Brand Awareness

• School: UTM
• Department: Management
• Course: MGM101H5
• Professor: Dave Swanston

Document Summary

Hbc is one of the oldest companies in canada. Started as a trading, has evolved over the years, has taken upon different models and formats. Real learning occurs when we make errors, from these errors we can analyze where and how we went wrong and decide how to overcome. Hbc is trying to decide how to move forward and compete and succeed in the changing marketplace. Began with a strong strategy and started off strong. Have led their fields for such an extensive amount of time. Have had difficulty implementing changes and adapting to a new environment. Their strategy is failing, but they aren"t, or are slow too, adapting with the change and update their strategy. If they dont make appropriate adjustments, they can fall into the same place as sears. Satisfying the needs of all stakeholders as best as possible may be a good way to look at success.