MGM101H5 Lecture Notes - Lecture 1: Whole Food
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MGM101H5 Full Course Notes
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Sample short answer questions (from previous year"s test) Mgm101: general motors is considering closing an assembly plant in oshawa ontario and moving the production to one of their facilities in the united states. General motors believes that lower wage rates and favourable tax incentives available in the united states will significantly lower their production costs. List four different groups of stakeholders who would have an interest in this decision and describe how each would likely evaluate this potential move by general motors. (4 marks) One mark for each stakeholder identified as well as a proper explanation of their perspective. Stakeholders may include customers (concerned with domestic production and jobs, quality), List one of those brands, identify their target market, and provide three benefits offered as part of their value proposition that would appeal to their target market. (4 marks) One mark for proper naming and target market identification.
