IMI201H5 Lecture Notes - Lecture 2: Boston Consulting Group, Apple Watch
22 Nov 2020
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Bcg growth-share matrix: popular tool for portfolio analysis, classi es sbus by market growth rate and relative market share: Often ideal for weak cash cows, question marks, & dogs. Often same (but to di erent extent) as for building, except not moving up or down market. Should microsoft de ne its windows operating systems as a single sbu or should it distinguish between windows vista and windows xp (etc. Distinguishing between vista and xp would give the analyst more. Resolution, but it is not clear where to draw the line . After all, di erent versions of vista and xp could be separated too, but it might be impractical to look at individual products. Windows vista home basic windows vista home premium windows vista. Windows xp starter windows xp home windows xp professional windows xp. From 1987 to 1995, participation in rollerblading grew 634%, making it the fastest-growing sport the u. s. and canada.
