IMI201H5 Lecture Notes - Lecture 4: Root Mean Square, Customer Relationship Management, Swot Analysis
22 Nov 2020
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Product: combination of goods & services o ered by the rm. Price: the amount of money that customers must pay for the product. Place: how the product is made available to target customers. Promotion: activities that communicate the merits of the product and persuade target customers to buy it. Production concept: rms should focus on improving production and distribution e ciency because consumers prefer highly available and a ordable products. Product concept: rms should focus on continuously improving their products because consumers prefer products with the best quality, performance, and features. Selling concept: rms should undertake large-scale selling and promotion e orts because otherwise consumers will not buy enough of the rm"s products. Toyota recently disbanded corporate social responsibility (csr) committee: Since april 2015, organizational changes were made intended to incorporate. Csr into management and to raise corporate value. Discussions previously held by the csr committee have been transferred to the corporate planning.
