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Lecture 1-5.docx

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University of Toronto Mississauga
Dave Swanston

Management: Case Study Methods  Management in changing environment Canada is on decline Canada’s economic indicators have not been very strong and Canadians have created debt  with debt, Canadians will start to reduce spending which will stagnate economy Better for exporters as Canadian dollar drops  as their products seem cheaper Not an economy that has always been strong/weak  business environment, culture changes  causing economy evolve Balance of power shifts Canada has been seeing a decline in manufacturing  how revenue created and are being productive therefore create wealth  which spend in economy  NOT DEBT but money that they have earned With no manufacturing – turn into a more knowledge based economy – the wealth is created more on paper (financial wealth) – therefore owners, investors earning money not theACTUAL labourers get a piece of the wealth = make wealthy richer and poor poorer  if keep getting poorer have no incentive to get better job Do not want to as managers make same mistakes from past blackberry share prices are up – recently has nothing to do with profits/losses while there is a relationship but when the prices go up and down it does not affect the fluctuations to a large degree --> firm can manipulate market to attain higher share prices the balance of power is shifting too much – it needs to come back to balance to provide profits for all Managers responsible for making decisions under conditions of uncertainty about allocation of scarce resources towards achieving organization’s strategic objectives. Role = complex due to changing environment – manager’s role is evolving w/ broader expectations Article:The only silver bullet: successfully mimicking the leaf has the potential to profoundly change the global energy industry Case base method What is a case? Cases are usually built on real situations – allow us to examine challenges that managers face in business environment without having to be there and what we think the managers should do in that situation. Good practice for decision making and analysis. Step 1: read case at least 2 times. Once for overview and second for detail. Be sure to review any exhibits that are part of the case helps come up with optimal solutions Step 2: define the problem – often difficult parts of analysis. Be sure to address underlying problem and not just the symptoms presented.Also consider secondary/related problems what are the main issues, what are the secondary problems Step 3: identify constraints, specific requirements or limitations tht may impact the analysis or your recommendations. This should be drawn from info provided in the case. Be sure to consider the time period that the case occurs have to work within resources that have available to you look at alternative and recommendations Step 4: perform analysis – what do you know. What do you need to know. Remember to answer so what? The format your analysis should be appropriate and add value for reader given the situation and info available in the case. Popular formats: swot, internal/external/ porter’s five forces model, etc You should not just regurgitate case fact but try to perform your own analysis (quantitative and qualitative) to reveal underlying info that may be helpful in addressing in current challenges facing the organization. Explain what you based your forecasts on Step 5: identify possible solutions – be sure to examine alternative that are explicitly provided in case, but also develop your own creative solutions. Objectively discuss pros and cons of each solution and use facts to back up our arguments. How are you going to address these solutions What the pros and cons of solution Step 6: make recommendation (make a decision) – propse one, or a combination of alternative that you feel is best defend your selection to show why it is optimal. What are the tradeoffs and limitations of this choice? You are responsible for decisions Sustainability: Guest Speaker/ Lecture 2   2014­01­19 Increasing Sustainability can be beneficial for industry: Speaker ­ Matt Vanderkooy , Jan  17, 2014 Geosyntec : international environmental consulting firm ▯ technical focus: landfill/geotechnical design, etc Sustainability is increasing Had contaminated ground water  Sustainability : meeting needs of present without compromising ability of future generations to meet own needs Social(equitable), environmental(bearable) , economic (viable)= triple bottom line How can industry and environment be on the same page? Drucker: creating and keeping customer – purpose of businesses Friedman : increasing shareholder value – purpose of business Both of these people require sustainable businesses  Why be a sustainable business More of the world = customer – inputs from all over the world Increase shareholder value Not altruistic – make profit Externalities Carbon dioxide emissions  Negative externality Acid rain Short term planning Sustainability: Guest Speaker/ Lecture 2   2014­01­19 Remedies Excavation : excavation and off site treatment Thermal : in­situ thermal stabilization Sustainability: Guest Speaker/ Lecture 2   2014­01­19 Building Models for sustainability Identify materials and energy used and create model Results Star – is best remedy ▯ would not work when have higher contamination of bacteria Thermal – 2  best rd Excavation – 3  best Cost of results Conclusion Industry can benefit from sustainability Externalities and short term planning distort beneficial relationship Look to better sustainability in the economy, society and environment Larger companies – will have sustainability plans (like dupont) for reputation, etc Geosyntc – help clients with environmental problems – help with litigation, cases, help clean up, etc Want to work with clients who want to do the right thing and care for the environment and provide remedy Is there remediation where you can’t help – yes as often costs billions of dollars and likely will not reach a solution  ACTUAL LECTURE Save the frog Sustainability: Guest Speaker/ Lecture 2   2014­01­19 If drop frog in hot water – it will jump out, put it in cold water – it will be happy, yet if slowly start to increase the water  temperature – it will die and boil to death As humans we are good at responding to shocks and responding to massive incidents (try to help each other out and  be good citizens) – once emergencies are over go back to doing things the way they are if things happen instantly – people react right away , yet when things happen gradually (e.g. global warming) people  do not make a difference like frog we are warming up really slowly – and it will soon be too late want to be more proactive – and notice that these small incremental steps make a difference business success depends on health of our planet is this ability for things to keep going , to sustain themselves now, in the future and forever Response to environmental degradation  unabated consumption, regulatory compliance legislation and standards, eco management initiatives and full  integration of business strategies and environmental responsibilities customer focus, bottom linie profit initiatives and bouncing off the need of various stakeholders need to evaluate how manager’s responsibilities 5 critical sustainability challenges Climate change CO2 – our atmosphere is filled with (800 billion tons) ▯ causing environmental problem – changes in weather, melting   of polar ice caps and gets worse every year Transportation becoming an issue – as businesses have to look for alternatives – which could lead to greater  emphasis on globalization , etc Sustainability: Guest Speaker/ Lecture 2   2014­01­19 Pollution and health Drug companies are focused on treating the symptoms to make you live longer ▯ not stop from it ever happening Energy crunch As a country using more of it everyday Developing nations – significant demands for energy and fuel Solar and wind energy – use instead ▯ can make money on your solar panel yet will take several years to get money  back on your investment Resource depletion Supply of affordable food = challenge Should be available to every for low cost (lack) Capital squeeze Most developing nations build/fuel growth on exports to developed nations Poorer country buying from you and money is earned for developed companies As do not have other industries – what to do with the money? Money sits in reserves – developed countries borrow  this money from developing countries (china has given out trillion dollars of loans to USA)  Loans get harder to pay back – all these developing nations that need to develop will not be able to do so Food Inc :Monsanto control 90% of US soybean  Monsanto = chemical company ▯ developed a seed called “roundup” ready soybeans – won’t die in any conditions Sustainability: Guest Speaker/ Lecture 2   2014­01­19 Monsanto owns soybean – when look at most agriculture industry that are part of the food supply – Monsanto owns  most of them now  Availability, the cost, quality, gm seeds that they are grown from – they have control over the global population ▯ this  should be a cause for concern  How to address challenges – response to environmental challenges Sustainable decisions as a business If invest in green energy  What in it for business: businesses can benefit by lowering costs Avoiding major clean ups CSR initiatives – responsible operator  Will have long term customers – if environmentally friendly USA : has less restrictions, etc for manufacturing ▯ allows contamination and pollution – causes people to fall sick =  companies shut down and move elsewhere – leave massive unemployment, sick people/employees with no means to  generate wealth to pay for it How can businesses change Reduce consumption of paper Reduce weight Minimize waste Management in changing environment. Management Innovation and  Change 2014­01­19 Incremental improvements – improving customer’s experience even though the function might be the same  There are industries w/ rapid change ▯ technology, phone market, gaming market, etc ▯ yet basic functionality is the  same Disruptive technology: radically alter an existing industry or sometimes even create a new industry Article : Bitcoin Currency that you can carry around that is virtual ▯ certain amount released every year. Max amount of bitcoins  released = 21 million How to earn bitcoins ▯ mine them Why does this currency exist? What purpose does it serve? Bitcoin = more anonymous than using your credit/debit  card yet not as anonymous as cash
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