PSY100Y5 Lecture Notes - Lecture 7: Encoding Specificity Principle, Sq3R, Visual Memory
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Memory: process by which we observe, store, and recall information. Memories may be visual, auditory, or tactile: memory processes may involve multiple systems. Spotlight analogy: lighting see plays, house lights really dim, so can find seat, that"s your unconscious attention, always monitoring environment at a very low level: sensory detection. Conscious attention is the spotlight, have limited control: recognition of meaning, response selection, encoding specificity. Levels of processing: shallow processing - structural encoding. Capital letters, what color, etc : intermediate processing - phonemic encoding. Brings about intermediate results: deep processing - semantic encoding. Best way to study, learn, and remember things. Taking old info store in ltm and attach new information to it and back to ltm: to increase facilitating encoding. Storage: assumes that memory consists of 3 stores, sensory registers. Is a variant of memory that is of limited duration. Information in stm fades after 20-30 seconds (w/out rehearsal) Stm capacity is about 7 items of information.
