PSY220H5 Lecture Notes - Lecture 5: Social Proof, Ingratiation, Critical Period
Document Summary
Persuasion (slide 3/4: fear arousing messages are generally ineffective (false) Can be quite effective, but depends on how they"re presented. Also depends on how strong you hold your attributes, how educated, how familiar you feel about the fear arousing situation. Ex: negative things they write on cigarette packages: speakers who talk fast are viewed as less credible than those who talk with occasional hesitation (false) Conscious is telling us that when we speak slowly we try to think: not genuine, whereas fast speakers don"t have time to contemplate or hesitation. Often seen as more credible even though speed has no correlation with credibility. In research to date, messages that acknowledge opposing arguments are always more effective than messages which are one sided (false) In a debate, it"s usually advantageous to be the last to present your side of the issue (false)
