PSY220H5 Lecture Notes - Lecture 4: Bayesian Probability, Deindividuation, Cold Turkey

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27 Aug 2015
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We"re well trained and finding reasons for what we do but not doing something we have reasons for. Attitudes are based on experience> what you know or heard about. Measuring attitudes (snakes: affect (emotions) measures heart rate, adjective ratings of positive and negative mood, Thurstone scale (somewhat, very, not at all) i feel anxious (happy, etc: behavior measures average distance between subject and snake, extent of contact subject is willing to have with snake. Attitude statement: explicitly believing what your attitude is. Measuring attitudes: physiological measures of attitudes such as the galvanic skin (sweaty palms) response and pupil dilation (mostly towards negative, electromyography (emg) direction + intensity: implicit measure records electrical activity in subjects" facial muscles. Agreement is associated with the typical facial muscle pattern of happiness and disagreement with sadness pattern. Measure it at a level not detected by human eye.

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