PSY220H5 Lecture Notes - Lecture 4: Stanford Prison Experiment, Profit Motive, Cognitive Dissonance
Document Summary
Attitude: one"s favorable or unfavorable evaluative reaction toward something or someone exhibited in beliefs, feelings, or intended behavior. Affect measures heart rate, adjective ratings of positive and negative mood, thurstone scale i feel anxious (happy,etc) . Behavior measures average distance between subject and snake, extent of contact subject is willing to have with snake. Cognitive measures thurstone scale snakes control the rodent population and. Snakes will attack anything that moves , net proportion of favorable to unfavorable thoughts listed in the presence of the snake. People may not be entirely truthful or not understand their own attitudes enough to tell. Physiological measures of attitudes such as the galvanic skin response and pupil dilation. Electromyograph (emg) records electrical activity in subjects" facial muscles. Agreement is associated with the typical facial muscle pattern of happiness and disagreement with sadness pattern. Emg can measure the direction as well as the intensity of an attitude.
