PSY230H5 Lecture Notes - Lecture 17: Life Satisfaction, Convergent Validity, Implicit-Association Test
Document Summary
Measuring individual differences in unconscious processes: self-esteem. Perceptual illusions remain even when we are aware that it is an illusion. However, we can change our behaviour once we are aware of the illusion. Projective tests: thematic perception test (tat, rorschach. Computerized tasks: subliminal presented stimuli (awareness, reaction time tasks (controllability) Quickly became the most widely used implicit measure of individual differences. First used by social psychologists to study attitudes (prejudice, political attitudes, gender stereotypes) Later also used to measure personality traits (self-esteem, shyness, extraversion) Procedure: classifying two sets of stimuli. Valence (good vs. bad: task a. Left key (canada/good) right key (usa/bad: task b. Left key (canada/bad) right key 9usa/good: pro canadian attitude. Rt (task b)- rt (task a: rt= reaction time. Participants: students at the university of texas, austin. Measures: explicit self-esteem (rosenberg"s self-esteem scale, implicit self-esteem measures: Self-related words (me, myself) are presented subliminally (17 ms)
