PSY474H5 Lecture Notes - Lecture 1: The Andy Griffith Show, Leeds Intelligencer, The Newport Daily News
Document Summary
Newspaper, post board, tv, cell phone, website. Link between ad things: have choices, people want them. Top advertised things: car, beauty products, food, personal care (nutrition) Standardized production methods: create affordability but also result in high degree of similarity. Most highly advertised items: often those with few features that would allow for differentiation. One goal of advertiser: create differences in mind of consumer (consume costumers there is somehow special of this product) 1792, feb 11: advertisement for city lots in philadelphia. 1799: us army recruiting advertisement newport mercury. 1796: advertisement for new textile store leeds intelligencer (england) Dramatic growth of advertising (3 ingredients: changes in production of goods. Free enterprise: have opportunity to let some people become the source of a product. Mass production (volume, standardized techniques): have a way to make things fast (skilled production is important) Overproduction/ under-consumption (depression era: changes in media. Paper, electronic board, social media: changes in consumers/ consumption patterns.
