PSY474H5 Lecture Notes - Lecture 3: Ope, Kodak, Labatt Brewing Company
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Associations = basis of word meaning: word is an association between sound and concept. But: apa(cid:396)t f(cid:396)o(cid:373) the asso(cid:272)iatio(cid:374) that defi(cid:374)es the (cid:862)(cid:271)asi(cid:272) (cid:373)ea(cid:374)i(cid:374)g(cid:863) of a word, words often carry extra elements of meaning. Example: do synonyms mean the same thing? (cid:862)ca(cid:374) (cid:455)ou (cid:272)he(cid:272)k this pape(cid:396)? (cid:863) (cid:862)ca(cid:374) (cid:455)ou e(cid:448)aluate this do(cid:272)u(cid:373)e(cid:374)t? (cid:863) Denotation (extension: the literal or primary meaning of a word, features of denotational meaning: Referential: refers to things in the world. Affects truthfulness: potential to make something evaluable as truth or false. Connotation (intension: an idea or feeling that a word invokes in addition to its literal or primary meaning, features of connotational meaning: What the use of a word or expression suggests in terms of affective/social significance. Ofte(cid:374) (cid:271)ased o(cid:374) (cid:862)loose(cid:396)(cid:863) associations between word and concepts ambiguity. Connotation in synonyms: e. g. , (cid:862)s(cid:449)eat(cid:863) (cid:448)s. (cid:862)p(cid:396)espi(cid:396)atio(cid:374)(cid:863) (cid:448)s. (cid:862)(cid:449)et(cid:374)ess(cid:863) (cid:862)roll-on deodorant helps reduce sweat/ perspiration/ (cid:449)et(cid:374)ess(cid:863)
