PSY312H5 Lecture Notes - Lecture 9: Functional Fixedness, H&R Block, Dentyne
Document Summary
Manipulate the your schemas ex: advertising (way they affect the way you spend your money) Deception is illegal- cannot tell you non truth. Language is used in advertising that is miscomprehended. No deception involved ex: crest fights cavities (hedge: fight (win or lose); schema: in a fight you always win) Palmolive leaves dishes virtually spotless (hedge: virtually (still spots) ) March 17, 2014: elliptical comparative: comparing it to something that comes back by itself. Less fat, less calories, goes further on a tank of gas- no comparison: imply causation. Link between eating donuts and cancer, don"t eat more donuts. Two imperatives statements together implied one causes the other ex: get a great tan this summer. If you use copper tone it will create a great tan. That"s not what the statement says, your schema thinks this. Misconception: if you get hooked on phonics, your child will learn better. They are working on your already developed schema: pseudoscientific claims.
