PSY320H5 Lecture Notes - Lecture 6: Fritz Heider, Gestalt Psychology, Wayne Gretzky
Document Summary
Sequential priming studies: prime > target, we know that if it is less than 400ms it is unconscious, but still can affect your decision and behaviours. Associations automatically speeds responding to the second stimuli (ex. nurse-doctor; bread-butter vs. nurse-butter; bread-doctor), also it is easier when positive-positive rather than positive-negative. Orienting value of attitudes: if you like something or you have a particular association with it, you will be more likely to pay attention to it. Objects toward which individuals hold highly accessible attitudes should attract more attention than other objects: two tasks (counterbalanced): Participants looked at a group of objects. Participants decided whether the objects were good or bad. Then, participants were asked which ones they remember seeing: people tend to remember better things that they have stronger attitudes about. Evaluative conditioning automatic attitudes (olson & fazio, 2002): participants played a game pretending a game to be guards, job was to watch deviant behaviour.
