PSY320H5 Lecture Notes - Lecture 3: Alka-Seltzer, Semantic Differential, Negative Option Billing
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Rules of attitude change: grab attention, audience must comprehend the message. Rules of persuasion: grab attention -> if they are really focused, give great arguments. > if they are not really focused, or completely paying attention use ashy things like humour or sex or just give simple instructions. Lather, rinse, repeat (manipulation techniques): we follow simple instructions, lever brothers, alka - seltzer, refrigerate after opening. If in a state of arousal with no immediate explanation, you describe emotions in terms of cognitions available at the time (you might be primed for certain explanation), 2. If you have an explanation then you won"t. Instead, you will go with the available explanation. To look at the effects of vitamin injections on visual skills" actually half were given a saline placebo and half given adrenalin (epinephrine). Monday, september 29, 2014 conditions in this study: 1. Adrenalin informed (they were told what to expect as side effects of adrenaline), 3.
